Email validation is essential for marketers who use online forms, lead magnets, and other techniques to collect email addresses. Validating the format of an email address helps to keep lists clean and reduces bounce rates when campaigns are sent. This improves deliverability and ensures that engagement metrics like open and click-through rates are accurate.
There are validate email addresses, including performing a DNS lookup or using a free online tool. Both of these methods check if an email address has a valid domain and if the mail servers are configured to receive emails. However, these methods aren’t always foolproof and don’t necessarily detect spam traps or other risky addresses.
How an Email Validation Database Helps Prevent Bounce Rates
Invalid email addresses can skew engagement metrics, negatively impact your sender reputation, and cause emails to bounce when they’re sent. Bounces increase your overall spam complaints and hurt ROI on your marketing efforts. Keeping your lists clean is one of the best ways to protect your reputation and improve email deliverability.
A free online service, such as Clearout, Bouncer, or Emailable, will validate an email address at no cost and is very easy to use. The service will check the syntax of an email address to make sure that it follows the established standard. For example, the local part of an email address can only be up to 63 characters long and should only contain alphanumeric characters. It should also not contain spaces or other characters that are not supported by the email server, such as!, %, or &.…